In this design challenge for Later, I was given some background on the amount of in-depth analytics data available to Later users. The problem is that users can have trouble making sense of these detailed analytics to inform their social strategy.
I was also introduced to the 4 key personas of Later users, each with their own specific goal. With this information, I was tasked to come up with a learning solution incorporating game elements.
This was probably the most fun I’ve had with a design challenge. I enjoyed using storytelling elements, tapping into my visual novel obsession, and building the demo in Articulate Storyline with some branching (and sourcing cute pixel graphics in Canva). Check out my presentation and demo below!
Task:
Design a lesson plan (15-min seat time) that utilizes game-based concepts to help users tackle Later Analytics.
Audience:
Later Users
Output/Format:
Janella Malazarte Learning 